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The Power of Advertising – Nike

Published on May 31, 2010 By Tom

Hi there, so we’ve just seen the newest Nike advert which is both on television and the web and thought we should at the very least share it with all you guys! This latest video produced by Nike has clearly been produced at a huge cost but it is the way in which companies such [...]

Hotel Marketing

Published on May 29, 2010 By Tom

Online viewers looking for a place to stay have to come expect highly resourceful websites from hotel groups regardless of their size or location. Name any of the big hotel chains across the globe and their sure to have a video somewhere, whether it be on their homepage or hidden somewhere amongst the numerous pages [...]

Google Chrome Marketing

Published on May 29, 2010 By Tom

Google Chrome recently launched its latest advertising campaign for its new web browser, Google Chrome. The video demonstrates how quickly the web browser works compared to various other events that are often associated with speed, such as the speed of lightening! Click on the following link to view the Chrome Video: If you have a [...]

Hotel & Travel Video

Published on May 29, 2010 By Tom

According to Nielsen’s latest VideoCensus, referrals from YouTube to online travel channels and hotel websites were up 84% in 2009. What’s more, 89% of Internet users surveyed said video directly influenced their booking decisions. It’s no wonder then that almost all major hotel groups are investing heavily in online video for 2010. Videos are simply [...]

Why Video, Why Now?

Published on May 26, 2010 By Tomg

Ask yourself this one question. Q. When you are surfing the web, if the following two options are presented to you, which would you prefer. (1) To watch a short 60 second video (2) To read a page of text A. …… Recent surveys undertaken by numerous reliable marketing sources such Nielson?s and Comscore suggest [...]