May 10
29
Google Chrome Marketing
Google Chrome recently launched its latest advertising campaign for its new web browser, Google Chrome. The video demonstrates how quickly the web browser works compared to various other events that are often associated with speed, such as the speed of lightening! Click on the following link to view the Chrome Video:
If you have a look at the video yourself it may well give you a few ideas of how to market your company or product in the future. The video really does capture ones interest and there is no wander it has received the number of viewings it has done.
I guess the lesson to be learned from this example video is that if your a business with a service or product to sell, then video really could be a great way to advertise to the masses especially if you can be as creative as Google has been. There are numerous video production companies around who offer such services for very reasonable prices. My advice to anyone looking to increase their potential customer base, would be to get onto the web and look on various resources such as youtube for inspiration, once you have found some inspiration, look for a video production company and give them a call and release your own viral video, its really simple, beneficial and cost effective.
If you need a recommendation or a place to start, then why not take a look at the following video production company, Wild Lion Media who specialise in the production of high quality video for an affordable price.
Posted in Global News by .
May 10
29
The benefits of Video Production
It?s now 2010 and we are well into the era of online video but still there are many business? flagging behind and stalling on the idea, the main reason for this is probably cost.
Since the turn of the century, video production costs have been falling dramatically as has the cost and enhancement of most technology. This fall in production costs has lead to a dramatic increase in the number of video production companies based in the UK. You only have to type “video production company” into GoogleTM to see there are more than 72 million findings!
Anyway the problem that seems to linger still is this cost factor. I don?t think many business owners would argue with the fact that video is more influential than video but why pay the extra added cost when high quality photography will do the trick? Well, to a certain extent, one could argue that photos still have a role to play in marketing and of course they do, bill boards for example are still photographs, not moving images but we are entering a new age of technology, video enhancement has been dramatic in recent years, from VHS to DVD and now to the world of Blu-Ray. What has not been well publicised is the decline in production costs.
There seems to be an overwhelming belief that a video production company is a related to high expenditure and therefore many small business? will ignore the opportunities of video. However, video does have extra benefits, if a picture can say a thousand words, then a video can say a million! Quite simply, a video is as close to anything human as were going to get. If your website has a real talking voice, then your customers are going to feel a connection, curiosity comes in, people watch videos, its easier to watch a video rather than scroll through the vast amount if textual information and occasional photo.
Business? need to and should take on video, it will make your website a hassle free experience, there are so many distractions on the web that realistically a single person isn?t going to spend all of there time on your site, its so easy for them to “pop in” to your competitor so you need to give them a reason to stay, think of video as the equivalent to a comfortable seating area in your office reception. Online Video allows your potential customers to get comfortable, they can sit back in their chair, wherever they are in the world and relax whilst extracting information from their computer. If they have to click on your site and scroll down through page after page reading about how your different from another company for the following reasons, they are bound to lose concentration and no matter how strongly you feel about what you right, your text is going to appear exactly the same as the company next door, so move on, get text of your homepage and replace it with a welcoming smile and warm friendly voice! Introduce your company in a way that would make you feel comfortable, get people to relax, soothing background music is often used in web video, it?s not there to be cheesy! Its there for a reason, a scientifically proven factual reason! Humans responds to sounds, effects and voices. A video can be the combination of all of these things and whats more, it is different to the company next-door, at least now anyway.
So, put away those reservations of video being too expensive for you and call a video production company, Im sure you?ll find the cost of such a production to be a pleasant surprise!
May 10
29
Hotel & Travel Video
According to Nielsen’s latest VideoCensus, referrals from YouTube to online travel channels and hotel websites were up 84% in 2009. What’s more, 89% of Internet users surveyed said video directly influenced their booking decisions. It’s no wonder then that almost all major hotel groups are investing heavily in online video for 2010.
Videos are simply the best way to generate bookings and bring your hotels to life. They’re versatile, affordable, impactful and therefore very cost-effective; and in today’s marketplace, increasingly savvy Internet shoppers have come to expect an abundance of information whenever they visit a hotel website. Hotel marketing videos are quickly becoming the online marketer’s tool choice.
Wild Lion Media are a video production company offering this service for an affordable price. Although large hotel chains may have big budgets for marketing and advertising, it does not necessarily mean they should have to spend big on video or if they do then the smaller competition can still keep up. Video production costs have been significantly reduced in recent years and companies such as Wild Lion Media, Spectrecom, Skeleton and Wave FX are all offering competitive prices for the production of hotel videos.
No matter how small or large your hotel, video is something you should be considering. As mentioned previously, online shoppers are starting to expect high quality video online and those that do have video are reaping the benefits. Video can be used in just the same way as photography can to highlight the best parts of a hotel but in even more information and detail, give online viewers an idea of spatial awareness, light and quality.
With prices starting from as little as £795 (www.wildlionmedia.co.uk), there has never been a better time to get involved with video marketing.
Posted in Hotel Marketing by .
May 10
26
Why Video, Why Now?
Ask yourself this one question.
Q. When you are surfing the web, if the following two options are presented to you, which would you prefer. (1) To watch a short 60 second video (2) To read a page of text
A. ……
Recent surveys undertaken by numerous reliable marketing sources such Nielson?s and Comscore suggest that option 1 is the more likely option. Since the creation of youtube, video has gone through a “big bang” phase so to speak. This has led to a dramatic rise in the viewing of videos and awareness of such video information. It has also led to exploitation by major industry players, type in any large company and you?ll find a video on youtube.
Video is enjoyed by millions of online viewers, it is a hassle free way to find out more information about a service or product and it leaves the viewer with a much better idea about the product or service. With the technological advances of the internet such as better speeds and the introduction of broadband, video is now available in nearly every house in the developed world.
Another important factor is cost. Costs of production are falling year on year and this is showing in the price of having a video made. Search the internet briefly and you?ll soon see that the average London Production House is charging roughly £1000 per minute of video, this is dramatically less than what it would have been 10 years ago, in many ways this down to the new era of the digital world. Search for longer and farther afield than London and you?ll find there are many more video production companies who are offering like for like services at a further reduced cost. Having scouted around the web for a few days, we even found production companies offering full corporate videos at a very professional level for about £2500 and the videos are about 10 minutes long!
So why wait any longer, video is booming and it will be the future for all business?, the large corporations have already jumped aboard but with video production companies out there offering these services at their current prices, there is no reason why any small firms should write it off.
If you need a recommendation, why not start by calling Wild Lion Media, based just outside London, the service they offer is in line with London production companies but their prices are truly exceptional, a true value for money service, visit [www.wildlionmedia.co.uk]
Posted in Benefits of Video by .
Video is catching on and will be the future marketing tool used in all businesses. So why not get a video now?
Online videos not only increase visitors to your website, they also increase the sales of your product/services by an average of 71% if used correctly. As 79% of companies currently use video in their marketing mix it’s obvious that businesses are beginning to catch on to video advertising on the web.
1. Placing your video on the top of your website’s homepage automatically creates some interest about your company as nowadays most visitors already expect video and if not some will watch purely because it’s there on you homepage waiting for them to press play! Videos play a major part in the way you sell your product/service.
2. A high quality well put together video shows your product/service in motion,especially if your product/service is complicated and hard to explain. It proves to visitors on your site that you are real, which puts them at ease and makes them more comfortable and more likely to purchase your products/services. If you make a video with testimonials from previous clients your far more likely to sell your product/service if their is video proof! Anyone can write a testimonial saying your product/service was good but saying it in person on camera boosts its credibility hugely.It also tells possible customers why they need you over all the other similar companies out there!
3. All you need to do then is get your video out there by any means possible. Use Facebook and Twitter as a quick way of letting all your previous clients and prospective clients know about your new video, all they need is a link that goes straight to your homepage! Or just have it burnt on to DVD and just post one to everyone to watch on their TV’s at home!
Each month we send out a highly relevant and interesting e-newsletter full of video production news, you may even have some news for us to include?!
