Human beings respond to other human beings. It’s a matter of fact. Thats why face to face meetings are so valuable within a business environment, its why you take your most valued customers to lunch with you or to the golf course. Human interaction on a personal level is by far superior to any other medium of communication, be it email, telephone, letter, photo or video. However, it is also a luxury that many people cannot simply afford. Lets say for argument sake, your company operates out of an office in London, UK. If a potential customer from Newcastle or as far away as South Africa happens to be somewhat interested in your services, it could be an expensive gamble to offer to go and meet them and win them over especially if they turn out to be completely uninterested in the service, let alone your business.

Video is the best answer there is, albeit at the moment. Whilst its never going to be quite as personal as a face to face meeting, its an extremely efficient way of portraying your business’s personality. Talking head videos meet this demand and for a small fee too. There is a huge array of video production companies to choose from.

A talking head video allows you to introduce yourself and your business, it conveys your expertise and professionalism whilst also showing your potential customers who you really are. Without even having to say anything about the subject, it clearly shows you have nothing to hide, you are honest and confident enough in the service you provide to put your face on the web!

As I have already previously mentioned, humans respond to other humans, if your website is opened and a video pops up with a member of staff saying the simple word “hello”, you’ve already taken a huge step towards securing their business over a rival without video, this potential customer knows your face, humans tend to trust people when they can see them, more so than you would trust a salesman over the phone, it is quite simply more comfortable.

And you can do so much more than say hello with your video, you can help navigate people around your site, let them know whats on and whats on offer, what you do, how your different, in fact anything you want to be quite honest.

Our example video shown at the top of this article was filmed and produced by hertfordshire video production company, Wild Lion Media Ltd, who specialise in the production of high quality corporate video for affordable prices. The example video shows the director of First Ascent Group, talking about his business and what they do, it is one of three videos on their new personal website.

Tags: business, first ascent group, personal, talking head video, video production company, web video, wild lion media

This entry was posted on June 27, 2010 at 9:12 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Benefits of Video by Tom No Comments Yet