May 10
31
The Power of Advertising – Nike
Hi there, so we’ve just seen the newest Nike advert which is both on television and the web and thought we should at the very least share it with all you guys!
This latest video produced by Nike has clearly been produced at a huge cost but it is the way in which companies such as Nike approach advertising, making the most of events that we can all relate to, such as in this case the World Cup.
There is a common assumption that corporate video is boring, dull and painfully time consuming but this does not have to be the case! Of course when having a corporate video produced, you need to make sure you use a decent reputable video production company but its you that needs to give the video production company your aims and overall feel. I thought it worth posting this video in order to spark some imagination into the way you think and approach the making of a corporate video.
Nike have clearly shown the world here that its not all about talking about the benefits of your product and why you should buy it etc, they have taken a far simpler approach which in return attracts more people to view the video and ultimately be interested by it. This video is running on television for the duration of the world cup but has also been posted by Nike onto youtube and has to date received more than 11 million views!
The focus of the video is on one common subject that we are all interested in, the world cup, so they have quite simply put together a really interesting take on the world cup and its outcomes, there is inevitably a couple of shots of the brand logo, most noticeably the shot of Ronaldo’s shooting boots before he steps up for the free kick but other than this there is no in your face voices or text.
Watch it for yourself and think out of the box when planning your corporate video!
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