It?s now 2010 and we are well into the era of online video but still there are many business? flagging behind and stalling on the idea, the main reason for this is probably cost.

Since the turn of the century, video production costs have been falling dramatically as has the cost and enhancement of most technology. This fall in production costs has lead to a dramatic increase in the number of video production companies based in the UK. You only have to type “video production company” into GoogleTM to see there are more than 72 million findings!

Anyway the problem that seems to linger still is this cost factor. I don?t think many business owners would argue with the fact that video is more influential than video but why pay the extra added cost when high quality photography will do the trick? Well, to a certain extent, one could argue that photos still have a role to play in marketing and of course they do, bill boards for example are still photographs, not moving images but we are entering a new age of technology, video enhancement has been dramatic in recent years, from VHS to DVD and now to the world of Blu-Ray. What has not been well publicised is the decline in production costs.

There seems to be an overwhelming belief that a video production company is a related to high expenditure and therefore many small business? will ignore the opportunities of video. However, video does have extra benefits, if a picture can say a thousand words, then a video can say a million! Quite simply, a video is as close to anything human as were going to get. If your website has a real talking voice, then your customers are going to feel a connection, curiosity comes in, people watch videos, its easier to watch a video rather than scroll through the vast amount if textual information and occasional photo.

Business? need to and should take on video, it will make your website a hassle free experience, there are so many distractions on the web that realistically a single person isn?t going to spend all of there time on your site, its so easy for them to “pop in” to your competitor so you need to give them a reason to stay, think of video as the equivalent to a comfortable seating area in your office reception. Online Video allows your potential customers to get comfortable, they can sit back in their chair, wherever they are in the world and relax whilst extracting information from their computer. If they have to click on your site and scroll down through page after page reading about how your different from another company for the following reasons, they are bound to lose concentration and no matter how strongly you feel about what you right, your text is going to appear exactly the same as the company next door, so move on, get text of your homepage and replace it with a welcoming smile and warm friendly voice! Introduce your company in a way that would make you feel comfortable, get people to relax, soothing background music is often used in web video, it?s not there to be cheesy! Its there for a reason, a scientifically proven factual reason! Humans responds to sounds, effects and voices. A video can be the combination of all of these things and whats more, it is different to the company next-door, at least now anyway.

So, put away those reservations of video being too expensive for you and call a video production company, Im sure you?ll find the cost of such a production to be a pleasant surprise!

This entry was posted on May 29, 2010 at 8:57 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Benefits of Video by Tom 53 Comments