According to Nielsen’s latest VideoCensus, referrals from YouTube to online travel channels and hotel websites were up 84% in 2009. What’s more, 89% of Internet users surveyed said video directly influenced their booking decisions. It’s no wonder then that almost all major hotel groups are investing heavily in online video for 2010.

Videos are simply the best way to generate bookings and bring your hotels to life. They’re versatile, affordable, impactful and therefore very cost-effective; and in today’s marketplace, increasingly savvy Internet shoppers have come to expect an abundance of information whenever they visit a hotel website. Hotel marketing videos are quickly becoming the online marketer’s tool choice.

Wild Lion Media are a video production company offering this service for an affordable price. Although large hotel chains may have big budgets for marketing and advertising, it does not necessarily mean they should have to spend big on video or if they do then the smaller competition can still keep up. Video production costs have been significantly reduced in recent years and companies such as Wild Lion Media, Spectrecom, Skeleton and Wave FX are all offering competitive prices for the production of hotel videos.

No matter how small or large your hotel, video is something you should be considering. As mentioned previously, online shoppers are starting to expect high quality video online and those that do have video are reaping the benefits. Video can be used in just the same way as photography can to highlight the best parts of a hotel but in even more information and detail, give online viewers an idea of spatial awareness, light and quality.

With prices starting from as little as £795 (www.wildlionmedia.co.uk), there has never been a better time to get involved with video marketing.

Tags: Hotel Marketing, online video, video production

This entry was posted on May 29, 2010 at 8:56 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Hotel Marketing by Tom No Comments Yet