May 10
29
Hotel Marketing
Online viewers looking for a place to stay have to come expect highly resourceful websites from hotel groups regardless of their size or location. Name any of the big hotel chains across the globe and their sure to have a video somewhere, whether it be on their homepage or hidden somewhere amongst the numerous pages of spiel, who knows!, but there’s sure to be one lurking around.
I guess one of the major factors contributing to the lack of video use for smaller hotels is the common belief that the video is far too costly and only an investment available to a chain, not true!
The video production industry to the corporate sector is highly competitive with some companies boasting prices which are less than the cost of an Ipad! Video for the hotel industry can be highly effective, both in being able to showcase all your hotel has to offer in services, activities and location and also in its amazing ability to be viewed by an infinite number of people for no extra cost!
East Anglian based video production company, Wild Lion Media, are just one of many video production companies who produce videos for the hotel market, regardless of size, stature or budget. The videos that can be produced is completely without limits and you can work with any video production company to decide exactly how you would like to approach your video project.
The video above is just one example of how Wild Lion Media and the Milsom Hotel Group decided to approach the use of video. This video showcases the “behind the scenes” scenario at the hotel groups flagship restaurant on a normal weekday. It builds up a sense of atmosphere and excitement and gives the customer an insight that they would normally be ‘blind’ too.
Each month we send out a highly relevant and interesting e-newsletter full of video production news, you may even have some news for us to include?!
